Mystery box startup · stealth · since May 2026

Niv Gal

Monetization & CRM Lead

Building engagement systems, game economies, and live product loops. From on DAZN FanZone to the retention playbooks that turn first opens into paying habits.

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750k+Fans who played FanZone minigames live
10M+Users across live mobile titles I monetized
Pitch to shipIdeas taken from concept to live launch
Live opsEngagement systems built for real match windows
Work

Monetization expert. Product-oriented.

Monetization, CRM, live engagement, and game economies. I move between strategy and execution: pitching concepts, wiring the live mechanics, and making the next launch easier than the last.

Currently leading monetization & CRM at a mystery box startup in stealth, consulting at DAZN on FanZone minigames, and previously owned monetization for 10M+ player mobile titles at SuperPlay.

At DAZN I pitched a plug-and-play minigame engine for FanZone and worked with product and engineering to take it live during Champions League, then scaled it across the FIFA World Cup 2026 broadcasts, the biggest stage the engine has run on yet. The goal was simple: ship interactive experiences in days, not months.

At SuperPlay I balanced economies and pricing across live titles with 10M+ players, working shoulder to shoulder with product and data. Before that: live-ops, network operations, and military intelligence.

May 2026 - Present Current

Monetization & CRM Lead

Mystery box startup · Stealth

  • Leading monetization strategy and CRM systems for a mystery box consumer product in stealth.
  • Owning economy design, retention loops, and CRM-driven lifecycle messaging.
  • Building the playbooks that turn first opens into durable paying habits.
Aug 2025 - Present Current

Engagement & Economy Consultant

DAZN · Freelance

  • Pitched a scalable, plug-and-play for DAZN FanZone and partnered with product and engineering to ship it.
  • Helped take the first live activation from concept through Champions League launch.
  • Debuted a drag-and-drop during Bayern vs Real Madrid, with 750k+ fans playing live in FanZone.
  • Scaled the engine across the FIFA World Cup 2026 broadcasts, shipping new formats live in FanZone chat during the tournament: the and a .
  • Designed engagement mechanics for large live audiences with tight timing windows.
Oct 2023 - Present

Managing Partner & Head of Growth

Diagnose

  • Driving growth strategy, partnerships, and expansion.
Apr 2021 - Jan 2023

Monetization Manager

SuperPlay

  • Owned monetization strategy across two live mobile titles with 10M+ active players.
  • Designed and balanced in-game economies, pricing structures, and live event cadences.
  • Worked closely with product and data teams to optimise conversion and retention metrics.
Sep 2020 - Apr 2021

Operations Manager

SuperPlay

  • Managed end-to-end live operations for a top-grossing mobile game studio.
  • Coordinated cross-functional deployment of game events, feature releases, and seasonal content.
  • Built operational processes that reduced release friction and improved team throughput.
Jun 2019 - Sep 2020

Network Operations Engineer

SecurityDAM

  • First responder to cyber attacks targeting major enterprise customers.
  • Routing and switching in complex network environments.
Apr 2018 - Jul 2018

Assistant Manager

Brightcom Inc.

  • Co-established the logistics department and built the company's digital presence, including SEO.
Jul 2015 - Mar 2018

Soldier, Military Intelligence

Israel Defense Forces

  • Served in Military Intelligence for two years and nine months.

Skills

Domain
Monetization CRM SportsTech Gamification Live engagement Game economies Operations
Technical
Python Full-stack web Routing / switching Product analytics
Working style
Pitch → ship Cross-functional leadership Rapid deployment

Education

2024 - Present
Afeka Tel Aviv Academic College of Engineering B.E., Electrical & Electronics Engineering
2020 - 2021
Danon School of Culinary Excellence Culinary Arts Program
2014 - 2015
Tavor Leadership Academy Leadership program

Second-screen sports activation demo
Pulse.
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